

The wild thing is how this is a complete 180 for the marketing industry. They went through a paradigm shift into authenticity, or at least the appearance thereof, not all that long ago as millennials aged into their prime spending demographic.
That demand didn’t go away, but now as wide swaths of people continue settle more into a post-truth world, I have to imagine the most effective mass market communication is the kind that can successfully serve both sides of the divide at once, almost like quantum superposition. I think of the success of The Boys, which did well because it simultaneously carried a scathing critique of fascism and capitalism while presenting fascist “heroes” that some could see as validation of their beliefs.


Aside from those in the nuclear club not wanting to share power, nuclear proliferation causes a lot of problems. It creates more flashpoints for escalating into a world-ending nuclear exchange or for non-state actors to obtain devices for terrorism, etc. The world stood at the brink for a while and decided decades ago the ultimate goal is to reduce the number of nuclear arms.
On the flip side, this is why the recent-ish invasions of Afghanistan, Iraq, and Venezuela, the intervention in Libya, and China’s saber-rattling against Taiwan–among others–are serious matters. It teaches regimes around the world you will only be safe if you have a nuclear deterrent. North Korea applied that lesson, and they won’t be the last at this rate.